Objective: Aperol Spritz is an Italian aperitif cocktail made with Prosecco, Aperol, and Soda. It was recently launched in the USA. Aperol wanted an eye-catching and memorable item to promote the Spritz for its launch.
How were they distributed: Aperol gave their customized sunglasses out to customers with their signature cocktail over the summer launch at various events.
We created a customized design on our classic retro frame, with a twist:
Result: These sunglasses were a success - cost-effective, original, and memorable!