Case Study - Aperol Spritz

  • Oct 23, 2018

Objective: Aperol Spritz is an Italian aperitif cocktail made with Prosecco, Aperol, and Soda. It was recently launched in the USA. Aperol wanted an eye-catching and memorable item to promote the Spritz for its launch.

How were they distributed: Aperol gave their customized sunglasses out to customers with their signature cocktail over the summer launch at various events.

We created a customized design on our classic retro frame, with a twist:

  • PMS matched the color of the Aperol Spritz drink to the color of our frame to make a clear orange frame.
  • We imprinted one temple with the Aperol Spritz logo.
  • We imprinted the other temple with the Aperol Spritz recipe to make it even more memorable!

Result: These sunglasses were a success - cost-effective, original, and memorable!

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