Sporting Events: the Power of Promotional Products

Sporting Events: the Power of Promotional Products

By giving away promotional products, such as pairs of sunglasses, at a football game, your customers can effectively promote their brands three times:

  1. Once to the thousands of football fans present at the game.
  2. To the nation following the game on television, from the comfort of their home.
  3. And finally, to anyone who is around when the sunglasses (or promo products) are reused (so make sure you select a quality reusable product!)

This type of promotion is an excellent and cost-effective way to get higher coverage for any brand at a fraction of the cost of a TV or billboard campaign. Imagine your customers’ brands imprinted on a pair of sunglasses being worn by thousands of people in a stadium! The impact is huge!

Why are sporting events so big for promotional products? Simply because of the large gatherings of people, i.e. end-consumers. All brands want in on events like the Super Bowl for maximum exposure, but your customers don’t need to spend millions to make sure they are seen and that’s where we can help you! Our sunglasses are extremely cost-effective and act like walking billboards: visible and easily noticeable. On top of that, they are reusable and are suitable for adults and children alike! Did you know that people keep promotional products for up to 2 years? A simple pair of customized sunglasses can deliver impressions over a long period of time making them an effective advertising vehicle for your customers' brands.

Wondering what the most popular sports in America are? We’ve made that easy for you with the following list, starting with the most popular first:

  1. American Football (Pro and College)
  2. Major League Baseball
  3. Basketball
  4. Ice Hockey
  5. Soccer
  6. Boxing
  7. Tennis
  8. Golf
  9. Car Racing
  10. Volleyball

Want to know when the next major sporting events in the US? Here is a table of the main games until the end of the year:


September 2018

October 2018

November 2018

December 2018

· US Open
· NFL & College football seasons begin

· MLB playoffs and World Series
· NBA season begins
· NHL season begins
· NFL & College football regular season

· NBA regular season
· NHL regular season
· NFL & College football regular season

· NBA regular season
· NHL regular season
· NFL regular season
· College football conference championships & minor bowls


To summarize, a few things to consider when selecting promotional items for your customers:

  • With the hundreds of sporting events around the country throughout the year, the potential to sell promotional products is undeniable
  • Customized sunglasses are cost-effective, efficient and reusable, making sure your customers’ brands are seen by thousands
  • Consumers will keep promotional products for up to 2 years!


Remember that sunglasses aren't just a summer accessory, they are used all year round, even indoors with pinhole lenses!

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